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Projects in the field of culture and arts as a tool of corporate and brand communications

23.12.2019

On 19 December 2019, the AEB PR & Communications Committee held its open meeting entitled  ”Projects in the field of culture and arts as a tool of corporate and brand communications”.


The meeting was focused on the opportunities for businesses’ corporate and brand communications through implementing arts & culture projects and exchanging best practices in this area of activity. The AEB members discussed the possible ways of partnership between business and culture and presented concrete cases of implemented projects. Besides, the opportunities for cooperation were presented by the Andrey Voznesensky Culture Center, which hosted this event, and by the All-Russian Decorative Art Museum. 

The meeting was moderated by Marina Tatarskaya, Chairperson of the AEB PR & Communications Committee, PR Director, Ferrero Russia.  

Photo L-R: Marina Tatarskaya, Chairperson of the AEB PR & Communications Committee, PR Director, Ferrero Russia; Paul Bruck, Deputy Chairman of the AEB Board, Deputy Chairman of the AEB SME Committee; President, MOST SERVICE, Member of Bruck Consult  

Presentations are avaialble HERE

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