On October 12, 2026, the AEB Committee on Public Relations and Communications held its regular meeting in a hybrid format at the AEB office.

The meeting welcomed external experts from GREATIVE communications agency: Lilia Miller, Head of the AKOS Committee for the Promotion of Standards and Strategic Partner at GREATIVE, and Anastasia Filina, Senior Project Director at GREATIVE.

During their presentation, Lilia Miller and Anastasia Filina highlighted the importance of aligning business expectations with the capabilities of the communications industry. They provided insights into associations of public relations consultancies, the current media landscape, key developments and emerging trends in the PR industry, and shared practical recommendations for enhancing communications practices.

The participants also discussed the Committee’s key priorities and planned activities for the coming period.