The meeting was co-moderated by Marina Tatarskaya, Chairperson of the AEB PR & Communications Committee, PR Director, Ferrero Russia, and Alexey Litvyakov, TASS Press Centre moderator.

Ruslan Kokarev, AEB COO, opened the event with a welcome speech, in which he emphasized the role of long-term cooperation between TASS and the AEB. 

Alexander Kupriyanov and Daria Penchilova,  TASS Deputy Chief Editors, spoke about the planning of news content, working with informational occasions and their promotion at the federal level and basic principles of the Russian news agency’s work online.

Svetlana Lanyugova, TASS Commercial Director, told the participants about the comprehensive approach to information coverage: effectiveness of the 360 degree approach in solving company’s communication problems.

Photo (L-R): Alexander Kupriyanov, TASS Deputy Chief Editor; Svetlana Lanyugova, TASS Commercial Director; Marina Tatarskaya, Chairperson of the AEB PR & Communications Committee, PR Director, Ferrero Russia; Alexey Litvyakov, TASS Press Centre moderator.

The presentation in Russian is available here.