Within this format the position of the AEB PR & Communications Committee was represented by: 

Marina Tatarskaya, Chairperson of the AEB PR & Communications Committee, PR Director, Ferrero Russia; 

Anton Peshkov, CEO, Tikkurila Russia & CIS;

Igor Kisil, Corporate Communications Manager, IKEA Retail Russia

Maxim Barkov, Commercial Diector, Essity Russia

The agenda of the AEB PR & Communications Committee remains focused on the topic of sustainable development and corporate social responsibility of businesses (CSR). International studies show that all stakeholder groups currently pay great attention to the topic of sustainable development and corporate social responsibility. In this regard, such important trends as the globalisation of the information space and cross-functional interaction in the corporate sector give particular significance to the issue of sustainable development and CSR. Leading European companies have a high level of expertise in this area and pay special attention to the implementation of these practices at the global and local levels. 

The Public Relations & Communications Committee’s activities are aimed at building and maintaining the reputation of the AEB as a responsible partner and public relations participant, sharing the principles of openness, inclusiveness and interaction with external audiences on a wide range of issues. The Committee encourages the AEB to share best practices for mutual enrichment. In this regard, Marina Tatarskaya expressed the hope for further development of cooperation with the RSPP’s Committee on Corporate Social Responsibility (CSR) and Sustainable Development.