The aim of the document is to develop a unified practice for preparation of advertising materials and to create guidelines for pharmaceutical companies when working on advertising products. 

Besides the AEB the main professional pharmaceutical and communication associations took part in drafting the document.

Andrey B. Kashevarov, Deputy Head, participated in the ceremony on behalf of FAS of Russia.

 The Association of European Businesses was represented by Frank Schauff, who signed the document.

"The Association of European Businesses highly values the support rendered by FAS of Russia with regard to the initiative for self-regulation of the medicinal product advertising market," said Frank Sсhauff. "We believe that working together on the recommendations for interpreting advertising legislation to develop a unified and consistent position will only allow the pharmaceutical industry to avoid mistakes when preparing the advertising materials, and help government agencies to reduce the number of cases on violation of advertising legislation," added AEB CEO.

For more details, please, see the press release