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“B2B vs. B2C Markets – Consumer Behavior and Challenges”


On 15 November 2016, the AEB North-Western Regional Committee held Baltic Breakfast Meeting on “B2B vs. B2C Markets – Consumer Behavior and Challenges”

The event was mainly held for companies from the Baltics to discuss the issues of consumer sales in Russia, B2B and B2C consumer behaviour trends in different sectors and the methods used to increase sales in Russia. Also, the event was aimed at analysing the ways the AEB could support the companies with information, lobbying opportunities, as well as other services and valuable benefits.

Such companies as YIT, H+H International A/S, Leipurin, Bank of Saint Petersburg, Allianz IC OJSC and others were invited to share their experience. The event provided a lively platform for discussion and exchange of practical experience, concerns and proposals.

The event was kindly hosted and supported by the Consulate General of Finland in St. Petersburg.

Photo: Panel session