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Cultural diplomacy as a tool for bringing people together

12.03.2020

On 11 March, 2020, the AEB PR & Communications Committee held its open meeting entitled ”Cultural diplomacy as a tool for bringing people together”. 


The meeting was aimed at sharing international best practices in the implementation of cultural projects. 
It provided a platform for discussion of the EU strategic approach to international cultural relations,  cultural projects as a tool for promoting corporate brand, examples of cultural projects implemented by the AEB member companies.  

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The meeting was moderated by Marina Tatarskaya, Chairperson of the AEB PR & Communications Committee, PR Director, Ferrero Russia. 

Photo L-R: 
Stuart Lawson, AEB Board Member, Chairman of the AEB Finance & Investments Committee, Senior Advisor, EY;
Marina Tatarskaya, Chairperson of the AEB PR & Communications Committee, PR Director, Ferrero Russia;
Luca Eszter Kadar, Spokesperson, Head of Press & Information Section, EU Delegation to Russia;
Paul Bruck, Deputy Chairman of the AEB Board, Deputy Chairman of the AEB SME Committee, President, MOST SERVICE, member of Bruck Consult;
Nikolaus Rexroth, Artistic Director, International Festival of Worlds Youth Orchestras.


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