The meeting was aimed at sharing international best practices in the implementation of cultural projects. 

It provided a platform for discussion of the EU strategic approach to international cultural relations,  cultural projects as a tool for promoting corporate brand, examples of cultural projects implemented by the AEB member companies.  

The meeting was moderated by Marina Tatarskaya, Chairperson of the AEB PR & Communications Committee, PR Director, Ferrero Russia. 

Stuart Lawson, AEB Board Member, Chairman of the AEB Finance & Investments Committee, Senior Advisor, EY;

Marina Tatarskaya, Chairperson of the AEB PR & Communications Committee, PR Director, Ferrero Russia;

Luca Eszter Kadar, Spokesperson, Head of Press & Information Section, EU Delegation to Russia;

Paul Bruck, Deputy Chairman of the AEB Board, Deputy Chairman of the AEB SME Committee, President, MOST SERVICE, member of Bruck Consult;

Nikolaus Rexroth, Artistic Director, International Festival of Worlds Youth Orchestras.