On November 12, 2024, a webinar " Employees engagement - tools of engagement and dialogue building in today's world" was held, organized by the Recruitment and Relocation Subcommittee of the AEB HR Committee.

The webinar was opened and moderated by Yulia Maslova, AEB Recruitment & Relocation Sub-Committee Chairperson.

Over for the past two years, the Russian labor market has undergone a serious transformation. Research results show that the situation in many areas of employment is not in favor of employers. The impact of demographic processes has become one of the main causes of staffing shortages. Companies are forced to compete, looking for new solutions and tools to attract and retain personnel. But one of the most important tasks of business now is to strengthen new positioning, to announce the offer on the market and staffing. How companies cope with this situation and continue to demonstrate high business performance was discussed at the webinar. 

Irina Shirshova, Head of Recruitment, AUCHAN, in her presentation on the topic “The key to a career: AUCHAN talent campus,” spoke about the program for working with young people under 18.

Ludmila Dyakova, HR Operations Lead, Cargill Business Services, Krasnodar, shared the company's experience in recruiting personnel.

Valentina Zalenskaya, HR Director, GfK LLC, spoke about forming mixed-age teams.

The speakers answered questions from webinar participants.