The meeting was moderated by Marina Tatarskaya, Chairperson of the AEB PR & Communications Committee, PR Director, Ferrero Russia.

The invited speakers -  Ekaterina Korotkova (Yandex.Market), Mikhail Levin (Yandex.Market), Anton Gubnitsyn (Promaco TIAR), Arina Khodyreva (PBN Hill+Knowlton Strategies), Yuliya Bychkova and Elena Tubilevich (Ferrero Russia) shared their best practices with the audience provided a platform for discussion of the following issues:

 -  current impact of e-commerce on consumer behavior;

 - e-commerce development trends and market players;

 - Yandex.Market ecosystem and how it works;

 - PR for e-commerce technology;

 - creative fusion of offline-retail and e-commerce, etc.

At the end of the meeting the participants were invited to the Yandex.Market sightseeing tour.