The experts’ panel session "Internal Communications: Requirements, Specifics, Big Data vs. Small Data" was closing the event. 

The market leaders in recruitment & consulting (ANCOR, Antal, CEB SHL Russia & CIS, ManpowerGroup, Mazars) shared with the audience their insights on qualified candidates’ competencies required for internal communications professionals and supported their findings by the real practice cases.  

The event was co-moderated by Tatiana Baskina, Chairperson of the AEB Recruitment Sub-Committee, Deputy Director General, Professional Community Affairs, ANCOR and Marina Tatarskaya, Deputy Chairperson of the AEB PR & Communications Committee, PR Director, Ferrero Russia. 

Presentations are available HERE

Photo L-R: Maria Reutskaya, Internal Communications and Social Investment Advisor, Shell; Anton Lovtakov, Assistant Director of Human Resources, Four Seasons Hotel; Tatiana Baskina, Chairperson of the AEB Recruitment Sub-Committee, Deputy Director General, Professional Community Affairs, ANCOR; Marina Tatarskaya, Deputy Chairperson of the AEB PR & Communications Committee, PR Director, Ferrero Russia; Maria Mordvinova, Head of educational program ”Advertising and PR”, Department of Integrated Communications, National Research Center Higher School of Economics.