29.06.2015

On 26 June 2015 the AEB PR & Communications Committee held its open event “Social Media: Profit, Loss or Necessity”. 

The participants of the event exchanged views on the opportunities that social media can bring business. For example, with the help of social media it is now easier than ever to target customers with direct marketing campaigns, promote new products or services, build brand awareness, interact with existing and potential customers on a personal level, and measure referrals from social media activity to sales.
Social media gives you the chance to build brand awareness and customer loyalty. However, there are also inherent dangers in participating in a public conversation forum. In this respect, the approaches that can be applied by companies to handle negative feedback about business, were also discussed at the event. The event was moderated by Igor Reichlin, Chairman of the AEB PR & Communications Committee, Managing Partner, Reichlin & Partners. 

L–R: Alexandra Tsygankova, Digital Manager, Ferrero Russia; Maria Gorbakon, PR-specialist, ANCOR; Olga Pavlikova, Director, Marketing & PR, Technopolis Moscow; Igor Reichlin, Chairman of the AEB PR & Communications Committee, Managing Partner, Reichlin & Partners.