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PR & Сorporate communications today. Changes, challenges and perspectives


On 27 July, 2023 in hybrid format, AEB PR & Communication Committee held an event “PR & Сorporate communications today. Changes, challenges and perspectives”.

During the event AEB Members discussed trends and changes in the modern communication landscape, general trends in media consumption, dynamics of key topics covered in the media from 2020 to nowadays, the state of affairs in the “traditional” media market, the State of social media, adaptation of communication strategies of international companies to the current information agenda and the role of PR specialist and company speaker and recommendations on how to conduct communications today.
The participants of the event shared their extensive expert experience, and took part in the discussion, during which they were able to ask the most exciting questions.