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Presentation by Digital Strategist Michelle Schildkret


On 5 December, 2012 the AEB PR & Communications Committee was holding an Open Event “Social Media and Corporate Internet Technology”. The speaker Michelle Shildkret, a Digital Strategist, Social Media Expert and Trend Forecaster, spoke on Social Media and Corporate Internet Technology. She gave a deep insight into Social Media strategy and planning, digital platforms and digital content creation. The opening remarks were presented by Dr. Frank Schauff. The event was moderated by AEB PR & Communications Committee Chairman Igor Reichlin.