On October 26, 2023, an open event “Specifics of GR-communication in Belarus” was organized by the Association of European Businesses in the AEB Conference Centre. 

Philippe Pegorier, Deputy Chairman of the AEB Board / Partner, Kesarev, opened the event and welcomed the participants.

At the event the speakers and participants discussed features and specific examples reflecting the specifics of interaction with government agencies in Belarus.

Andrei Kosko, Senior Counsel, Kesarev, covered specifics of GR Communication in Belarus after 2020. 

Andrej Resnikov, GR Head on Technical Regulation and Product Labelling, ITMS (early – British American Tobacco), briefed on GR&PR campaign in Belarus re legislation for a new category of nicotine-containing products.

Dmitry Miklin, Government Relations Director, HERBALIFE NUTRITION, told about direct selling industry – experience of establishing a specialized association in Belarus and its first steps.

Tadzio Schilling, AEB CEO, made concluding remarks and thanked the speakers and participants.

The AEB thanks Kesarev for sponsoring the event.