21.10.2014

On 21 October 2014, the AEB PR & Communications Committee held its business-meeting entitled ”Stress-Test of Corporate Reputation: A Business Game”. It was an interactive workshop structured as a role-playing business game where participants formed a number of groups, each with a distinct role that is relevant in a crisis situation. The purpose of this workshop was to provide a vivid overview of communications challenges arising within a company in a crisis situation and to offer ways to organize a corporate response that would minimize reputation damage from such a crisis. This exercise gave corporate PR practitioners an opportunity to freshen up their crisis communications toolkits and share their experience and insights with their peers within the professional community.