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Stress-Test of Corporate Reputation: A Business Game


On 21 October 2014, the AEB PR & Communications Committee held its business-meeting entitled ”Stress-Test of Corporate Reputation: A Business Game”. It was an interactive workshop structured as a role-playing business game where participants formed a number of groups, each with a distinct role that is relevant in a crisis situation. The purpose of this workshop was to provide a vivid overview of communications challenges arising within a company in a crisis situation and to offer ways to organize a corporate response that would minimize reputation damage from such a crisis. This exercise gave corporate PR practitioners an opportunity to freshen up their crisis communications toolkits and share their experience and insights with their peers within the professional community. 

Igor Reichlin, Chairman of the AEB PR & Communications Committee; Managing Partner, “Reichlin & Partners. Reputation Management LLC”, moderated the event.