AEB business meeting ”Stress-Test of Corporate Reputation: A Business Game”

The Association of European Businesses is pleased to invite you to the business meeting ”Stress-Test of Corporate Reputation: A Business Game”, organized by the AEB PR & Communications Committee”.

The event will take place on Tuesday, October 21^st, 2014, from 11:00 to 15:00 (registration from 10:30), at the AEB Conference Centre (Krasnoproletarskaya 16, bld.3, entrance 8, floor 4, office 8).

The event will be moderated by Igor Reichlin, PR & Communications Committee Chairman and Managing Partner at “Reichlin & Partners. Reputation Management”.

Please register on-line using the form below or by entering your AEB personal account.

The event entitled ”Stress-Test of Corporate Reputation: A Business Game” will be an interactive workshop, structured as a role-playing business game. Its participants will form a number of groups, each with a distinct  role that is relevant in a crisis situation. The purpose of this workshop is to provide a vivid overview of communications challenges arising within a company in a crisis situation and to offer ways to organize a corporate response that will minimize reputation damage from such a crisis. This exercise will also give corporate PR practitioners an opportunity to freshen up their crisis communications toolkits and share their experience and insights with their peers within the professional community.

The amount of seats is limited; registration will be closed as soon as the maximum number of participants is reached.

For details please see the programme in ENGLISH and RUSSIAN.

The working language of the event is Russian. Interpretation will not be provided.

Attendance fees:

Fee for AEB members is 4,000 RUB (+18% VAT);

Fee for representatives of non-member companies is 5,000 RUB (+18% VAT).

All payments are to be made by bank transfer. Once registration is closed, the fee is non-refundable. 

Contact persons:

Program and sponsorship: Tatiana Morozova, AEB Committees Coordinator, tel. +7 495 234 27 64, ext. 120; Tatiana.Morozova@aebrus.ru.

Registration: Tatiana Barysheva, AEB Events Coordinator, tel. (495) 234 27 64, ext. 127, Tatyana.Barysheva@aebrus.ru.

Login and password: Vera Solovaya, AEB Administrative Manager, tel. (495) 234 27 64, ext. 149, Vera.Solovaya@aebrus.ru.