The AEB GR Academy is pleased to invite you to its Deep Dive Session: “Measuring success: key performance indicators of GR functions”.
The event will take place in an offline format at the AEB Conference Center, address: Moscow, Butyrsky val, 68/70, bldg.1, office 13, on July 2, 2025 from 10:00 to 13:00 (registration at 09:30).
This session is designed for government relations specialists seeking actionable strategies to measure success, optimize stakeholder engagement, and enhance their GR function’s impact.
Key Takeaways:
• Practical frameworks for defining and tracking GR KPIs
• Proven methods to demonstrate value to leadership and stakeholders
• Skill-building insights to refine your strategic approach
Why Attend?
Elevate your expertise, strengthen your team’s accountability, and gain a competitive edge in navigating complex policy landscapes.
We are glad to announce the speakers of the event:
• Tadzio Schilling, AEB, CEO
• Yury Panasik, Kesarev, Partner
• Vitaly Zhigulin, Kesarev, Partner
The discussion will cover the following topics:
• Role of the GR Department in the company structure, industry specifics
• Performance Assessment (KPI): risk and opportunity management
• Impact of KPIs on strategic planning in GR: how can different organizations adapt KPIs depending on their goals
• Professional skills and competencies of GR specialists. Portrait of GR specialist in Russia and abroad.
Don’t miss this opportunity advance your GR career and drive measurable results!
Please kindly note that we reserve the right to close the registration once the maximum number of participants is reached.
The working language of the event is Russian.
Attendance:
For AEB members – 6000 RUR (+20% VAT)
For Non-AEB members – 8000 RUR (+20% VAT)
02.07.202510:00
AEB Conference Centre, Butyrsky Val, 68/70, bld. 1, Ground floor, Office 13, Moscow
Attendance fees
Assigned member: 7 200₽ Additional member: 7 200₽ Non-member: 9 600₽
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