Specificity of Organizing Corporate Communications in the B2B Sector

Open committee meeting of the AEB Public Relations & Communications Committee titled “Specificity of Organizing Corporate Communications in the B2B Sector”.

The event will be held on December 6, 2022, from 11:00 till 12:00  via Zoom.

Effective communications build trust. If your company values ​​strong relationships with buyers, customers, or partners, it communicates clearly. If the quality or value of a product is not communicated correctly, B2B customers can become dissatisfied. Dissatisfied customers can make or break a business—now more than ever.

Our guest speaker Ksenia Alekseeva is the Managing Partner of Fresh Russian Communications (FRC), which specializes in PR & marketing communications for B2B companies and B2B brands, consulting, and projects in the field of corporate social responsibility and ESG. For many years, Fresh Russian Communications has been included in the TOP 100 of the National Rating of Communication Companies of Russia, in the TOP 35 agencies according to the participants in the TOP COMM AKMR rating and is also a member of the Russian Association for Public Relations (RASO). During the meeting, Ksenia Alekseeva will talk about the specificities of organizing corporate communications in the B2B sector as well as difficulties and prospects for the future.

The event will be moderated by Marina Tatarskaya, AEB PR & Communications Committee Chairperson.

Working language is Russian. Interpretation will NOT be provided.

For further details, please see the program of the event.