Joint event organized by AEB PR & Communications Committee and AEB HR Committee “PR for HR or HR for PR”

AEB Conference

EVENT TYPE Open

Language Russian

Translation No

Press Closed for press

Programme:

ENG | RUS

Event information

The AEB is pleased to invite you to the Joint event organized by AEB PR & Communications Committee and AEB HR Committee “PR for HR or HR for PR” dedicated to the synergy between HR and PR.

The event will take place on October 27, 2025 from 16:00 to 17:30 at AEB Conference Hall.

In today's business environment, a company's reputation is one of its most critical assets. However, it is now shaped not only by high-profile marketing campaigns but also by internal processes that often become public. Complex dismissals, employee success stories, and corporate culture directly influence how a brand is perceived both in the labour market and by consumers.

The relevance of this event lies in addressing key pressing questions:

How can an HR brand become a strategic pillar for business in a volatile environment?
Where is the line between internal HR processes and a company's external reputation?
How can HR and PR functions work together to create a sustainable formula for reputational success and mitigate risks?

This event will be particularly useful for managers and specialists in HR, Marketing, PR, Corporate Communications, and anyone interested in strengthening their company's reputation and employer brand.

Working language is Russian. English interpretation will not be provided.

For further details, please see the program of the event in ENGLISH and RUSSIAN.

Attendance Fees:
Assigned representatives of AEB member companies - free of charge.

27.10.202516:00

AEB Conference Center, 68/70 bld.1, Butyrsky val, Moscow

Attendance fees

Assigned member: 0₽ Additional member: 0₽

Registration for participants is closed

Files:

2025.10.30_Program_ENG.pdf

2025.10.27_Program_RUS.pdf