AEB Open Event: ”Social Media: Profit, Loss or Necessity?”

The Association of European Businesses is pleased to invite you to its open event “Social Media: Profit, Loss or Necessity?”, organised by the AEB PR & Communications Committee.

The event will take place on Friday, June 26^th, 2015, from 09:30 to 12:00 (registration from 09:00), at the AEB Conference Center (ul. Krasnoproletarskaya 16, bld. 3, entrance 8, 4th floor, office 8).

Please click HERE to register for this event.

Effective use of social media can bring great opportunities for business. With the help of social media it is now easier than ever to directly target customers with marketing campaigns, promote new products or services, build brand awareness, personally interact with existing and potential customers, measure referrals from a social media activity to sales. Social media gives you the chance to build brand awareness and customer loyalty.

However, there are also dangers in participating in a public conversation forum. You need to have a clear idea of how to handle negative feedback about your business. You need to ensure that what you post and how you interact with people defends and builds up your company’s reputation.

The event will be moderated by Igor Reichlin, Chair of the AEB PR & Communications Committee, Managing Partner, Reichlin & Partners.

For details please see the programme in ENGLISH and RUSSIAN.

The working language of the event is Russian. Interpretation will not be provided.

Attendance fees:

AEB assigned members’ participation is free of charge;

Fee for AEB additional members is 3,850 RUB (+18% VAT);

Fee for representatives of non-member companies is 7,700 RUB (+18% VAT).

All payments are to be made by bank transfer. Once registration is closed, the fee is non-refundable.

Contact persons:

Program: Tatiana Morozova, AEB Committees Coordinator, tel. +7 495 234 27 64, ext. 120; Tatiana.Morozova@aebrus.ru.

Registration: Tatiana Barysheva, AEB Events Coordinator, tel. (495) 234 27 64, ext. 127, Tatiana.Barysheva@aebrus.ru.

Login and password: Vera Solovaya, AEB Administrative Manager, tel. (495) 234 27 64, ext. 149, Vera.Solovaya@aebrus.ru